Its AI lead has also created an opportunity to challenge Google’s dominance of web search.Īpple, meanwhile, has been grappling with tepid demand, including for the iPhone, its cash cow. Microsoft has incorporated OpenAI’s technology across its suite of productivity software, a move that helped spark a rebound in its cloud-computing business in the July-September quarter. Microsoft is up about 3% year-to-date after surging 57% in 2023 in a rally driven in part by its lead in generative artificial intelligence through an investment in ChatGPT-maker OpenAI.Īpple’s market capitalization peaked at $3.081tn on 14 December, according to LSEG. Worries about smartphone demand have pushed Apple’s shares down 3% so far in 2024 after rallying 48% last year.
